Data Center Designer Bruns-Pak Launches First East Coast Showroom for ServerLIFT Solutions

Data center solution provider Bruns-Pak has created the first East Coast showroom to demonstrate the ServerLIFT line of lifting solutions for data center equipment. Located in Bruns-Pak’s Edison, NJ facility, the showroom currently features the ServerLIFT SL-500X® Powered Lift, designed to lift, move, and install servers and other heavy IT equipment within the narrow confines of server room aisles.

Premier IT equipment and server handling solutions provider, ServerLIFT, and mission-critical data center designer and builder, Bruns-Pak, have been working together since June 2017 on industry thought-leadership initiatives. Their collaboration has resulted in part with the new showroom where guests can visit with Bruns-Pak staff and learn about ServerLIFT solutions, operation, and safety, as well as data center (DC) safety. Visitors can access helpful resources highlighting assisted lifting devices (ALDs) and all of ServerLIFT’s data-center solutions.

Mark Evanko, Principal at Bruns-Pak, explained that the showroom would benefit the customers of both companies by demonstrating their equipment and services, while helping them expand their own professional network and gain access to industry-critical information. “We have customers right here, in New Jersey, who would benefit from seeing these popular server lifts in action,” says Evanko. “It is not safe for the equipment or the data center staff to be removing, transporting, and installing heavy and expensive servers without the help of a motorized server lift such as the SL-500X. Getting hands-on experience with the lifts is going to help them see why these units are a must-have for the more progressive data centers.”

A lot of data center managers are not even aware that there are server lifts created specifically for the data center environment. Evanko stated that by providing ServerLIFT devices in their showroom, Bruns-Pak experts can work with customers in-house. And, with access to ServerLIFT, the original equipment manufacturer (OEM), it can help deal with the constant changes of equipment servers, and racks. Evanko urges data center industry leaders to experience the difference between lifting heavy equipment by hand vs. using a data center- designed lifting device.

Interested company staff and individuals may schedule a showroom visitation and demonstration to test a ServerLIFT for themselves by setting up an appointment with Steve Bashkin, the Sales Director at ServerLIFT Corporation, or Mark S. Evanko at Bruns-Pak. Both company representatives can provide quotes and other information about ServerLIFT’s data center solutions.

The new demo room is located at 999 New Durham Road, Edison, NJ 08817.

ServerLIFT Corporation signs Dafnia Middle East FZ LLC as their official Middle East and Northern Africa distributor

Phoenix, AZ – ServerLIFT Corporation expands its marketing into the Middle East and Northern Africa with the announcement of their newest distributor, DAFNIA MIDDLE EAST FZ LLC . The latest expansion of the ServerLIFT global market expands local distribution and services throughout Africa, Europe, Russia, Australia and Asia.

“We are thrilled to have such a recognized and respected partner in this region. DAFNIA defines the ideal distribution channel for us that not only can assist our global sales but that can also locally service the needs to the ServerLIFT customer base,” stated Randall Crockett, ServerLIFT Director of Strategic Partnerships.

DAFNIA provides solutions to data centers with presences in UAE (Abu Dhabi, Dubai, JAFZA, TECOM), Oman and Qatar, and within reach of GCC and MENA markets. Founded in 1993, DAFNIA plans to continue their expansion of both products and geographic reach by providing local availability to data center products within each market.

“We look forward to the new opportunities this partnership provides for both the companies. With over 20 years of experience in the IT and Telecom sector, DAFNIA has a strong hold in the fast growing market and the knowledge required to serve the ever-increasing demand of secure and reliable IT infrastructure in the MENA region. We are pleased to have ServerLIFT added to our portfolio,” said Daniel Fernandes, CEO & Technical Director of DAFNIA GROUP.


DAFNIA will sell and support all products offered by ServerLIFT, including the popular SL-500X, a powered lift unit, and all other models and accessories. Part of the new partnership will be to provide to all DAFNIA Technical Representatives full training which would make DAFNIA the regional technical channel for all services.

ServerLIFT manufactures the world’s only data center certified handling device built specifically for the management of heavy IT equipment in data centers and labs of all types. Founded in 1993, with the delivery of the first ServerLIFT in 1996, all ServerLIFT products are designed and assembled in Phoenix, Arizona and delivered to markets throughout the world.

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For more information contact:

ServerLIFT Marketing Communications

Melissa Mazar

841 N. 2nd St.

Phoenix, AZ 85004


ServerLIFT Signs New Distribution Partner in Australia

ServerLIFT, the premier provider of IT equipment handling solutions, announces the latest distributor to join their global footprint. JCS Technologies specializes in data center infrastructure products including cabinets, intelligent power rails, electrical busway distribution systems, communications cabling, power and environmental monitoring and asset management solutions.

“We are very pleased with our new partnership and expanded exposure in the Australian market” said Jake Iskhakov, Director of Sales & Marketing at ServerLIFT Corporation.

The partnership extends global coverage for ServerLIFT in Australia while providing a more effective regional distribution of the ServerLIFT product line. The ongoing focus of JCS Technologies to provide efficient, reliable and safe environments for data centers creates an ideal paring for both companies with a similar focus on providing solutions for key challenges that confront IT infrastructures today.

Tony Khoury, National Business & Technical Director at JCS Technologies stated “We pride ourselves in the package of truly world class infrastructure solutions we bring to the Australian market and the ServerLIFT product adds a valuable dimension to our offering. The ServerLIFT product range is world leading in the market it serves. The cost savings and safety benefits that ServerLIFT products bring to the Australian market are very important to us”.

The ServerLIFT brand has gained a significant global market with their extension into Europe, Russia, Canada, China, Southeast Asia and South Africa.

About JCS Technologies:
JCS Technologies is an Australian owned and operated manufacturing and distribution company with specialties in building and data centre infrastructure products including cabinets, intelligent power rails, electrical busway distribution systems, communications cabling, power and environmental monitoring and asset management solutions. We have been serving the IT industry in NSW since 1994 and providing convenient, quality service that has made us a leader in the IT manufacturing industry

ServerLIFT Red Carpet Event at Interop Las Vegas 2014

ServerLIFT Red Carpet Event at Interop Las Vegas 2014

Another great show for ServerLIFT at Interop in sunny Las Vegas. We had a lot of great pictures, with all of you alongside the SL-500FX™ Powered Front Loading ServerLIFT. We would like to thank everyone who stopped by our booth, took our survey, participated in our prize giveaways and posed with the SL-500FX™, you made this event great.

ServerLIFT Signs New Distribution Partner in China

ServerLIFT Corporation has appointed Banyano as its distributor of server handling solutions in China. This agreement includes distribution of all products, accessories, service contracts, extended warranties, and spare parts.

“We are pleased to announce Banyano as our new partner to market and distribute ServerLIFT solutions in China. This partnership will help ServerLIFT serve our customer base in the Chinese market better and significantly expand in this important and growing segment of the data center market.” – Ray Zuckerman, CEO of ServerLIFT Corporation

After a strong finish in 2013, ServerLIFT set its sights on developing other leading markets. With the success of the distribution model in other global markets, ServerLIFT plans to further penetrate the highly advanced Chinese market. ServerLIFT’s current distribution footprint includes popular and large markets such as Europe, Russia, Canada, Australia, Southeast Asia, China and South Africa. The company plans to enter India, South America, and the Middle East this year.

“ServerLIFT has a very unique solution to solve the problems that many Chinese data center owners face. We are extremely pleased to add SL to our product portfolio.” – Danny Cheng, CEO of Banyano Group

About Banyano

Founded in 2004, Banyano Group is a data center infrastructure solution expert in China. Banyano is committed to optimizing data center solutions and services to their customers in the Chinese Market.

With a deep understanding of the data center industry, Banyano accumulated a wealth of resources and distribution channels across China to better serve their domestic users with IT infrastructure solutions. Banyano is a unique agency for Spain AST Modular and the American Tate in China. Banyano’s Research and Development Center is located in Shanghai Pudong with a production facility based in Ningbo. Banyano’s offices are currently headquartered in Shenyang, Jinan, and Fuzhou.

ServerLIFT Signs New Distribution Partner in Russia

ServerLIFT Corporation is excited to announce a new partnership with Merlion, the leading distributor of technology products in the Russian market. Penetrating into large markets such as Russia is both very challenging and very rewarding. Merlion currently has relationships with the largest integrators, re-sellers and data centers in Russia, making them the best partner to help distribute ServerLIFT products.

As the ServerLIFT brand continues to grow globally, it is important to have partners with a local presence in each major market. With accelerated growth over the past few years in other markets, ServerLIFT atrributes much of its success to distribution channels in Australia, Southeast Asia, Europe, and Canada.

“Our new agreement with Merlion is part of 3 strategic partnerships in major markets this year,” Said Jake Iskhakov, Director of Sales & Marketing. “We are confident Merlion will be able to add tremendous value in Russia”

ServerLIFT solutions help data center professionals safely lift and move critical servers and IT equipment in restricted data center environments. ServerLIFT is the only company with products that are certified by the manufacturer for use in a data center environment.

About Merlion

Founded in 1992, MERLION is the largest all-in-one distributor in the Russian market. The company specializes in computer products and VAD distribution of both hardware and software.

MERLION has strong relations with most of the leading global manufacturers, with a product portfolio of 450 brands, the company has concluded more than 300 direct distribution agreements. MERLION is partnered with over 9,000 companies across Russia and in the CIS countries, with offices in Moscow, St. Petersburg, Nizhny Novgorod, Yekaterinburg, Krasnoyarsk, Novosibirsk, Rostov-on-Don, Samara and Kazakhstan (Almaty).


ServerLIFT Nominated for Governor’s Celebration of Innovation Award in 2013 – Most Innovative Product in Arizona

Phoenix based ServerLIFT Corporation is pleased to announce that it is a finalist for the 2013 Governor’s Celebration of Innovation Award. Presented by the Arizona Technology Council in partnership with the Arizona Commerce Authority, the Governor’s Celebration of Innovation Award honors innovative companies in the technology industry that are based in Arizona.

“We listen to what our customers say, then we investigate their needs. Our products are designed to not only answer our customers’ requests but also to meet their needs based on confirmation through research,” said CEO Ray Zuckerman.

ServerLIFT Corporation has quickly become the most respected brand for server handling solutions in the data center industry. Since launching the original SL500 Powered ServerLIFT in 2005, the company’s product line has expanded as a result of customer feedback and in-depth research. Innovation is a key to the company’s continued success, and ServerLIFT will keep its focus on the client’s needs, innovation and rapidly changing industry trends.


Award winners will be announced at the 10th anniversary of the event on Nov. 14. More information on the Arizona Technology Council Governer’s Celebration can be found here.

ServerLIFT partnership with DataNet South Africa

ServerLIFT Signs Distribution Partner in South Africa

ServerLIFT Corporation is pleased to announce a new partnership with DataNet, an Infrastructure Distributor in South Africa. Strategic partners play a key role in international development, offering better communication channels to local companies. Most importantly, a local presence gives clients with time sensitive projects access to ServerLIFT products in shorter time frames.

“This is one of several new strategic partnerships this year,” said Jake Iskhakov, Director of Sales & Marketing. “The right distribution partners are essential to our global strategy”

ServerLIFT has been experiencing significant growth in the international marketplace over the past few years; this partnership will further strengthen a global presence. ServerLIFT products help companies safely lift and move critical servers and IT equipment in confined data center environments. The company currently has distribution partners in Europe, Australia, Southeast Asia and Canada, with plans to expand into additional markets before the end of the year.

“We recognize ServerLIFT as the leading global brand in server handling solutions, and our partnership with ServerLIFT plays an important role in Datanet’s core strategy to deliver the best-of-breed ICT infrastructure brands to the Southern African market,” said Henry Biddlecombe, Sales Director at Datanet.

About DataNet:

Datanet is the market-leading ICT infrastructure distribution arm of Pinnacle Africa, Southern Africa’s most prominent distributor of advanced ICT equipment. The top-tier solutions & services Pinnacle Africa provides to its partners and the public sector have built Pinnacle Africa’s reputation as a successful organization that prides itself on delivering the best technology to industry.

Pinnacle Africa is a proud member of the JSE listed Pinnacle Technology Holdings group (JSE:PNC).


ServerLIFT Recognized by Inc. 500 | 5000 in 2013

ServerLIFT Corporation has been honored by Inc. Magazine for the second year in a row, joining the prestigious list of the Inc. 500 | 5000 fastest growing private companies in America. ServerLIFT’s 2013 ranking significantly improved over last year from 85th to 39th overall among manufacturing companies. With a three-year growth of 241%, ServerLIFT continues to demonstrate a strong presence in the technology industry.

The growth of ServerLIFT is a testament to the continued research and constant release of innovative data center equipment. The focus over the last three years has been tactfully balanced between engineering and market awareness.


The ServerLIFT product line focuses on data center management, helping modernize an outdated approach for handling critical IT hardware in confined areas. As ServerLIFT continues to concentrate on developing solutions to create a safer & efficient work environment, the brand will continue to become an integral part of companies around the world.

U.S. Export-Import Bank Chairman Visits ServerLIFT

Last Friday ServerLIFT Corporation was pleased to receive a visit from Fred. P Hochberg, Chairman of the US Export-Import Bank of the United States. The impromptu visit was scheduled after ServerLIFT CEO had the opportunity to chat with Chairman Hochberg at the EX-IM Bank’s Small Business Global Access Forum at ASU Skysong where Chairman Hochberg was the key speaker. Senior Vice President of Congressional Affairs Scott P. Schloegel approached Mr. Zuckerman and expressed the interest of Chairman Hochberg in visiting ServerLIFT’s facilities.

The visit began with Mr. Zuckerman and Chairman Hochberg touring ServerLIFT’s manufacturing facilities. After the operations tour Chairman Hochberg and Mr. Zuckerman convened with Vice President Schloegel and Chief of Staff for Congresswoman Sinema Dee L. Winterhoff at the company’s executive offices for a brief presentation by ServerLIFT’s Management Team. The Management Team consisting of Jake Iskhahov, Director of Sales and Marketing, Brandon Budd, Director of Operations and David Zuckerman, Vice President of Product Development discussed their areas of expertise and the company’s growth over the last several years. Chairman Hochberg expressed his thanks to the Management Team stating, “It is notable that ServerLIFT not only creates excellent products, but also has managed to produce those products in a means that benefits the local and domestic economy.”

The Small Business Global Access Forum is part of Global Access for Small Business, an EX-IM Bank Initiative committed to supporting small business exports to generate and maintain job growth in the United States. This year’s Small Business Access Forum was opened by the Honorable Krysten Sinema of the U.S. House of Representatives with Chairman Hochberg featured as the main speaker. Both Congresswoman Sinema and Chairman Hochberg recognized ServerLIFT’s contributions to domestic job growth and the local economy.

The Export-Import Bank of the United States functions as the official export credit agency of the federal government with the mission of increasing exports to improve domestic job creation. The EX-IM Bank assists private exporters in realizing international sales opportunities by providing them with loans, guarantees and other forms of support. ServerLIFT has worked closely with the agency since June 2011 when it was named the 1000th small business to partner with the Bank. We are a proud, featured success story of the EX-IM Bank’s Global Access for Small Business initiative and pleased to have been honored as a spotlight company at the EX-IM Bank’s 2012 Annual Conference.