ServerLIFT® News | February 2025
Power consumption. Increased IT equipment transportation. Worker and equipment safety. All of these are front and center in data centers across the world because of generative AI. We take a look at them all in this month’s newsletter. 1. Data Center Impacts From Google’s New Willow Chip Google’s Willow chip will bring better energy efficiency, higher processing capabilities, better quantum error correction, potential support for quantum infrastructure, and new data management protocols to data centers. 2. Curtailment-Enabled Headroom Addresses Data Center Power Demand—With a Catch Clean technology innovators are developing solutions such as curtailment-enabled headroom and dynamic line rating systems to improve energy efficiency and manage data center electricity demand. […]
ServerLIFT® News | January 2025
AI is rapidly changing data centers in a number of ways. The energy demand will continue to increase, as will the demand for innovative solutions. We are committed to bringing you the latest data center ideas to help you in your data centers. 1. 2025 Data Center Trends Data centers in 2025 face six key trends: increased network capacity demand, rising natural gas usage, tighter sustainability regulations, enhanced cybersecurity measures, growing local regulations, and the adoption of liquid cooling. These trends reflect the industry’s response to power-hungry technologies like AI, stricter global and local regulations, and the need for more efficient cooling solutions. 2. Project Aims to Reduce Peak Cooling […]
ServerLIFT Announces Partnership with American Pacific Group
PHOENIX, AZ, January 21, 2025 – ServerLIFT, LLC (“ServerLIFT”), a leading manufacturer of purpose-built material handling and lifting equipment for critical IT infrastructure, announced its partnership today with an affiliate of American Pacific Group (“APG”), a San Francisco Bay Area-based private equity firm. The APG investment is in partnership with Ray and David Zuckerman, who represent two generations of family ownership and leadership of the company. ServerLIFT, headquartered in Phoenix, AZ, is a recognized industry leader in designing, manufacturing, and distributing best-in-class material handling and lifting equipment engineered specifically for data center and IT infrastructure applications. Founded in 2002, ServerLIFT has built a legacy of innovative solutions that meet the demanding […]
ServerLIFT® News | December 2024
‘Tis the season . . . when many people will be taking time off work to visit family and friends. But data centers run 24 hours a day, 365 days a year, so here’s a toast to the hard-working data center teams around the world! 1. Microsoft Buys Nuclear Reactor at Three Mile Island As part of its commitment to use clean energy to power data centers, the tech giant intends to buy 100 percent of the energy produced by the reactor. 2. Big Oil Jumps Into the AI Data Center Energy Game Exxon Mobil and Chevron want to power artificial intelligence data centers. Exxon plans to construct a natural […]
ServerLIFT® News | November 2024
With Thanksgiving behind us, we want to say “Thank You” to express the deep thankfulness we have for all of you. In this month’s newsletter, we’ll look inside data centers for the unusual or the unknown. 1. Understanding Dark Fiber in Data Centers Dark fiber refers to unused fiber optic cables. Some data centers intentionally have dark fiber included in their initial infrastructure buildout. Discover some of the reasons why. 2. NOAA Data Center in Asheville, NC Finally Back Online After Hurricane Helene Asheville, NC, best known for its artist community and its popularity as a tourist destination, is also home to National Centers for Environmental Information (NOAA), which monitors […]
ServerLIFT® Employees Attend Data Centre World Asia – David Zuckerman
David Zuckerman, Vice-President I attended the Data Centre World Asia trade show in Singapore on October 9 and 10, 2024, with Win Koerper, our Director of Client Services. The show and the city were both fascinating. The Trade Show Visiting with distributors, talking to customers, and seeing the latest equipment that interfaces with our products and the next generation of data center equipment was great—and important to our business. We enjoyed learning about the latest data center trends in OCP racks and liquid cooling. While there were several immersive cooling vendors, the trend seems to be with piped liquid cooling, although one company was touting a spray version in a vertical […]
ServerLIFT® Employees Attend Data Centre World Asia – Win Koerper
Win Koerper – Director of Client Services Exploring Singapore During a Data Center Conference: A Blend of Technology and Culture Recently, I had the opportunity to visit Singapore for a data center conference. The trip was an eye-opener, not only from a professional standpoint but also from a cultural perspective. Singapore, a global hub for innovation and technology, was the perfect backdrop for a conference focused on the future of data centers. Yet, what made the trip truly unforgettable was the combination of insightful discussions, futuristic technology, and the vibrant energy of Singapore itself. A Conference with Global Impact The conference brought together experts from across the globe to discuss emerging […]
ServerLIFT® News | October 2024
Happy autumn! In this month’s newsletter, we examine the relationship between AI and data centers, with some interesting twists. 1. Will the Big Investment in AI Pay Off? Companies are investing a lot of money into AI, but seeing a return on those investments may prove elusive. 2. Hurricane Helene’s Possible Impact on the Semiconductor Market Spruce Pine, NC, which experienced devastating effects from Helene, is a primary source for high-purity quartz, a necessary element for producing semiconductor chips. 3. Replacing Your ServerLIFT Device Battery Need a new battery for your ServerLIFT device? Our lifts use a 12V 80AH internally threaded VRLA battery, which is probably available at any store […]
ServerLIFT® News | September 2024
When Bob Dylan wrote and recorded The Times They Are A’Changin’ in the mid-1960s, he had no idea how true this would be in the second decade of the 21st century. Technology is changing frenetically, and data centers are at the center of grappling with those changes. We’ll look at some of those challenges in this newsletter. 1. Innovation Powers Modern Data Centers AI demands a lot of power, as you all know. Some innovative solutions are emerging to meet that demand. Discover five of the newest ways to power data centers. 2. Big Tech May Be Under-Reporting its Carbon Emissions Big tech is committed to bold initiatives to reduce its […]
ServerLIFT® News | August 2024
In this issue we look at how data center operations could be at risk from AI and Google’s massive investment in data centers in Texas. We also provide our comprehensive database of the data center equipment we lift and we share a story about a nice customer who helped other customers out. 1. 6 Common AI Risks to Data Center Operations Discover the risks that could be posed to data center operations by AI. They’re more common than might be believed. 2. Google Investing $1B in Texas Data Centers Abundant space, low energy costs, and fewer regulations make Texas an inviting place for the tech giant to build data […]
