ServerLIFT® News | February 2025
Power consumption. Increased IT equipment transportation. Worker and equipment safety. All of these are front and center in data centers across the world because of generative AI. We take a look at them all in this month’s newsletter. 1. Data Center Impacts From Google’s New Willow Chip Google’s Willow chip will bring better energy efficiency, […]
ServerLIFT® News | January 2025
AI is rapidly changing data centers in a number of ways. The energy demand will continue to increase, as will the demand for innovative solutions. We are committed to bringing you the latest data center ideas to help you in your data centers. 1. 2025 Data Center Trends Data centers in 2025 face six key […]
ServerLIFT Announces Partnership with American Pacific Group
PHOENIX, AZ, January 21, 2025 – ServerLIFT, LLC (“ServerLIFT”), a leading manufacturer of purpose-built material handling and lifting equipment for critical IT infrastructure, announced its partnership today with an affiliate of American Pacific Group (“APG”), a San Francisco Bay Area-based private equity firm. The APG investment is in partnership with Ray and David Zuckerman, who represent […]
ServerLIFT® News | December 2024
‘Tis the season . . . when many people will be taking time off work to visit family and friends. But data centers run 24 hours a day, 365 days a year, so here’s a toast to the hard-working data center teams around the world! 1. Microsoft Buys Nuclear Reactor at Three Mile Island As […]
ServerLIFT® News | November 2024
With Thanksgiving behind us, we want to say “Thank You” to express the deep thankfulness we have for all of you. In this month’s newsletter, we’ll look inside data centers for the unusual or the unknown. 1. Understanding Dark Fiber in Data Centers Dark fiber refers to unused fiber optic cables. Some data centers intentionally […]
ServerLIFT® Employees Attend Data Centre World Asia – David Zuckerman
David Zuckerman, Vice-President I attended the Data Centre World Asia trade show in Singapore on October 9 and 10, 2024, with Win Koerper, our Director of Client Services. The show and the city were both fascinating. The Trade Show Visiting with distributors, talking to customers, and seeing the latest equipment that interfaces with our products and […]
ServerLIFT® Employees Attend Data Centre World Asia – Win Koerper
Win Koerper – Director of Client Services Exploring Singapore During a Data Center Conference: A Blend of Technology and Culture Recently, I had the opportunity to visit Singapore for a data center conference. The trip was an eye-opener, not only from a professional standpoint but also from a cultural perspective. Singapore, a global hub for innovation […]
ServerLIFT® News | October 2024
Happy autumn! In this month’s newsletter, we examine the relationship between AI and data centers, with some interesting twists. 1. Will the Big Investment in AI Pay Off? Companies are investing a lot of money into AI, but seeing a return on those investments may prove elusive. 2. Hurricane Helene’s Possible Impact on the Semiconductor […]
ServerLIFT® News | September 2024
When Bob Dylan wrote and recorded The Times They Are A’Changin’ in the mid-1960s, he had no idea how true this would be in the second decade of the 21st century. Technology is changing frenetically, and data centers are at the center of grappling with those changes. We’ll look at some of those challenges in this […]
ServerLIFT® News | August 2024
In this issue we look at how data center operations could be at risk from AI and Google’s massive investment in data centers in Texas. We also provide our comprehensive database of the data center equipment we lift and we share a story about a nice customer who helped other customers out. 1. 6 […]
