{"id":21487,"date":"2020-09-04T19:50:48","date_gmt":"2020-09-04T19:50:48","guid":{"rendered":"https:\/\/serverlift.com\/?p=21487"},"modified":"2025-05-02T16:43:40","modified_gmt":"2025-05-02T16:43:40","slug":"the-cloud-wars-global-data-center-footprint-trends","status":"publish","type":"post","link":"https:\/\/serverlift.com\/tr\/blog\/the-cloud-wars-global-data-center-footprint-trends\/","title":{"rendered":"Bulut Sava\u015flar\u0131: K\u00fcresel Veri Merkezi Ayak \u0130zi Trendleri"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The cloud is, by its very nature, a global phenomenon. But the ever-increasing demand for cloud-based applications, by both businesses and consumers, is driving new data center footprint trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many tech-centric operations have been building at a breakneck pace. Their data center construction plans extend well into the next five years. Their growth has not been negatively affected by the <\/span><a href=\"https:\/\/www.crn.com\/news\/data-center\/covid-19-isn-t-slowing-aws-and-google-s-data-center-expansion-plans\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">COVID-19 pandemic<\/span><\/a><span style=\"font-weight: 400;\">, nor the recession. They follow a common formula, as Tim Shaheen, Executive Vice President\u00a0 of Strategy &amp; Development at Aligned, tells <\/span><a href=\"https:\/\/datacenterfrontier.com\/fast-tracking-digital-future-data\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Data Center Frontier<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0 \u201cThese projects require a high level of standardization, modularity, and scalability, with a simple and repeatable model for expansion in new or existing markets.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-medium wp-image-21492 alignleft\" src=\"https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/SVL-August-1-300x107.jpg\" alt=\"IOT, Internet of things telecommunication concept data center\" width=\"300\" height=\"107\" srcset=\"https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/SVL-August-1-300x107.jpg 300w, https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/SVL-August-1-1024x366.jpg 1024w, https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/SVL-August-1-768x274.jpg 768w, https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/SVL-August-1-1536x549.jpg 1536w, https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/SVL-August-1-2048x731.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Companies expanding new and existing data centers work to deliver reliable infrastructure as quickly as possible using the formulaic approach described above. As they do, they are also building safety, efficiency, and operational standards that work in any corner of the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, we touch on the factors driving global expansion and two primary expansion strategies. The end goal is always the same\u2014providing an improved value proposition to clients. This can be done while maintaining consistent standards of safety and excellence.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Three Primary Purposes of Expansion<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">#1: Keeping up with accelerating consumer demand<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Users want lower latency, reduced risk, a better user experience, and improved application performance. They also want to retain important data in-region. General cybersecurity concerns push many enterprises to keep their data close by\u2014particularly because they want to be able to quickly handle issues such as government or court requests for data.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">#2: Staying competitive<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Expanding in new and emerging geographies is a focus for many of the biggest tech firms in the world. There is considerable potential associated with expanding in regions that don\u2019t already have significant IT infrastructure already in place.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">#3: Processing more data\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The amount of data in the world was estimated to be <\/span><a href=\"https:\/\/seedscientific.com\/how-much-data-is-created-every-day\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">44 zettabytes<\/span><\/a><span style=\"font-weight: 400;\"> at the beginning of 2020 (a zettabyte being 1,000 bytes to the seventh power.) This is due in large part to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The <\/b><a href=\"https:\/\/www.comscore.com\/Insights\/Press-Releases\/2020\/7\/Comscore-Finds-Increased-In-Home-Data-Usage-in-US-Amid-Global-Pandemic\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Internet of Things<\/b><\/a><b> (IoT)<\/b><span style=\"font-weight: 400;\">: Including smart TVs, video games, streaming services, and phone data<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Social media<\/b><span style=\"font-weight: 400;\">: Now used by more than <\/span><a href=\"https:\/\/thenextweb.com\/growth-quarters\/2020\/07\/21\/everything-you-need-to-know-about-digital-use-around-the-world-in-july-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">half<\/span><\/a><span style=\"font-weight: 400;\"> of the world\u2019s population<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Virtual reality<\/b><span style=\"font-weight: 400;\">: A typical application utilizes one <\/span><span style=\"font-weight: 400;\">terabyte of data<\/span><span style=\"font-weight: 400;\"> per hour<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/cloud-computing-market-worth-623-3-billion-by-2023--exclusive-report-by-marketsandmarkets-300802108.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Cloud computing<\/b><\/a><span style=\"font-weight: 400;\">: Growing at a CAGR of 18 percent to reach an estimated $623 billion by 2023<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Strategies for Global Data Center Market Expansion<\/span><\/h2>\n<h3><strong>Going to the Local Cloud<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-21493 alignright\" src=\"https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/World-Map-Staying-Competitive-300x188.jpg\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/World-Map-Staying-Competitive-300x188.jpg 300w, https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/World-Map-Staying-Competitive-1024x641.jpg 1024w, https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/World-Map-Staying-Competitive-768x481.jpg 768w, https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/World-Map-Staying-Competitive-1536x962.jpg 1536w, https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/World-Map-Staying-Competitive-2048x1282.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>For many data center customers, the best cloud is a local cloud. This concept is pushing much of global data center growth in 2020 and beyond. \u201cGlobal data center hardware and software sales for public cloud infrastructure increased 3 percent year over year to $13 billion, accounting for <\/span><span style=\"font-weight: 400;\">37 percent<\/span><span style=\"font-weight: 400;\"> of the total market in the first quarter of 2020.\u201d (Synergy Research Group, 2020)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Public or hybrid cloud services provided regionally can also offer low latency and high bandwidth. It can boost raw performance numbers, drawing in many discerning clients. Finally, there is improved data storage and security; people want to know where their information is going\u2014localizing the cloud makes that happen.<\/span><\/p>\n<h3><strong>Hyperscale Data Centers<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Hyperscale data centers are substantially larger than standard data centers, operated by the biggest names in the industry. According to <\/span><a href=\"https:\/\/www.datacenterknowledge.com\/cloud\/analysts-there-are-now-more-500-hyperscale-data-centers-world\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Synergy Research<\/span><\/a><span style=\"font-weight: 400;\">, the number of hyperscale DCs topped 500 in the third quarter of 2019. \u201cThe hyperscale data center market is poised to rise from USD 20 billion in 2018 to over USD 65 billion by 2025,\u201d according to a <\/span><a href=\"https:\/\/www.globenewswire.com\/news-release\/2019\/04\/16\/1804503\/0\/en\/Hyperscale-Data-Center-Market-to-surpass-65bn-by-2025-Global-Market-Insights-Inc.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">2019 Global Market Insights<\/span><\/a><span style=\"font-weight: 400;\">, Inc. report.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today\u2019s most advanced facilities include best-practice <\/span><a href=\"https:\/\/serverlift.com\/tr\/blog\/checklist-the-eight-key-components-of-data-center-safety\/\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">safety procedures<\/span><\/a><span style=\"font-weight: 400;\"> and lifting machinery designed specifically for data centers to prevent accidents. Hyperscale data centers serve bigger audiences and process bigger amounts of data faster, providing an efficient global growth strategy that meets a clear and present need.<\/span><\/p>\n<h3><strong>Focus on Quick &amp; Systematic Data Center Growth<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Growing a cloud, hyperscale, or data center global footprint requires an increase in long-term capacity planning along with a focus on quick server capacity deployment. Corporate IT infrastructure growth is often managed using a master services agreement (<\/span><a href=\"https:\/\/datacenterfrontier.com\/ntt-global-data-centers-debuts-plans-7-billion-expansion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">MSA<\/span><\/a><span style=\"font-weight: 400;\">). Analysis <img decoding=\"async\" class=\"size-medium wp-image-21490 alignleft\" src=\"https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/SVL-August-4-300x200.jpg\" alt=\"3d rendering server computers or mainframe computer in warehouse\" width=\"300\" height=\"200\" srcset=\"https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/SVL-August-4-300x200.jpg 300w, https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/SVL-August-4-1024x683.jpg 1024w, https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/SVL-August-4-768x512.jpg 768w, https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/SVL-August-4-1536x1024.jpg 1536w, https:\/\/serverlift.com\/wp-content\/uploads\/2020\/09\/SVL-August-4-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>includes identifying redundancies in current spaces and opportunities for new audiences in need of data center resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prefabricated components can accelerate construction. Some providers use <\/span><a href=\"https:\/\/datacenterfrontier.com\/cloud-megaleases-land-banking-boost-northern-virginia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">land banking<\/span><\/a><span style=\"font-weight: 400;\">, locking down \u201cmegaleases\u201d for expansion. And \u201c<\/span><a href=\"https:\/\/datacenterfrontier.com\/megahall-data-suites-get-larger\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">megahalls<\/span><\/a><span style=\"font-weight: 400;\">\u201d are now seen in many hyperscale centers, adding thousands of square feet to the standard data suite. The tech and telecom sectors are meeting customer demand with not only new data center expansion, but also mergers and acquisitions to increase their footprints.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Best Practices In Data Center Footprint Expansion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we\u2019ve shown above, <\/span><a href=\"https:\/\/www.visualcapitalist.com\/the-worlds-tech-giants-ranked\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">tech giants<\/span><\/a><span style=\"font-weight: 400;\"> are growing at exponential rates. They are thriving despite economic uncertainty. Smaller corporations can glean many best practices from their example. The following questions are good ones to ask before an expansion is considered:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">1. Have we adequately audited all efficient and redundant data center spaces?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">2. Do we understand current customer growth patterns, and how localizing our data centers will be of assistance?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">3. Have we sourced the expertise needed for working with the laws and regulations of other countries?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">4. Have we sufficiently equipped larger facilities with sufficient equipment-handling machines, so equipment can be lifted safely and with fewer individuals needed each time equipment is unpacked, installed, transported, or removed?\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">5. Can we identify what gets outsourced and what does not?\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">6. Will resellers and importers be required to meet foreign standards for equipment?\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">7. Will a separate company run our foreign data centers, or will our enterprise maintain global oversight?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">8. What is the environmental impact of planned data center growth?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following these measures can help to ensure safe and efficient build-out for IT infrastructure companies of all sizes. ServerLIFT<sup>\u00ae<\/sup> deploys to and\u00a0 serves data centers in nearly every country in the world. <\/span><a href=\"https:\/\/serverlift.com\/tr\/about\/how-to-buy\/global-service-support\/\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Click here<\/span><\/a><span style=\"font-weight: 400;\"> for global service and support.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The cloud is, by its very nature, a global phenomenon. But the ever-increasing demand for cloud-based applications, by both businesses and consumers, is driving new data center footprint trends.\u00a0 Many tech-centric operations have been building at a breakneck pace. Their data center construction plans extend well into the next five years. Their growth has not [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":21489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[78],"tags":[280,276,281,20,282,277,279,278],"class_list":["post-21487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-data-center-environmental-impact","tag-data-center-footprint","tag-data-center-pollution","tag-data-center-trends","tag-data-centers-and-the-environment","tag-global-data-center","tag-hyperscale-data-center","tag-international-data-center"],"yoast_head":"<!-- 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