{"id":21242,"date":"2020-07-18T18:57:32","date_gmt":"2020-07-18T18:57:32","guid":{"rendered":"https:\/\/serverlift.com\/?p=21242"},"modified":"2025-05-02T16:43:40","modified_gmt":"2025-05-02T16:43:40","slug":"the-one-colocation-amenity-that-gives-you-an-edge","status":"publish","type":"post","link":"https:\/\/serverlift.com\/nl\/blog\/the-one-colocation-amenity-that-gives-you-an-edge\/","title":{"rendered":"De enige colocatievoorziening die u een voorsprong geeft"},"content":{"rendered":"
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Colocation facilities offer a myriad of benefits for companies looking for the appropriate data center hosting partner. Recently, we discussed the growing popularity of the <\/span>colo facility model<\/span><\/a> and its five primary advantages. Potential customers seek out colo partnerships to maximize their <\/span>ROI<\/span><\/a> and focus on their core competencies. As the colocation market grows, amenities in particular are becoming increasingly important. They offer one way to differentiate between one colo facility and the next.<\/span><\/p>

\u201cColocation centers\u2014whether they are a retail colocation facility or a wholesale colocation facility\u2014are real estate companies. They provide space and other elements you can commonly expect, such as air conditioning, multiple internet and fiber optic providers, and managed services. What they are renting out is access to all of this. These elements are the basics.\u201d – Ray Zuckerman, Chairman & CEO, ServerLIFT\u00ae<\/sup><\/span><\/p>

So far, despite a recession and the global COVID-19 pandemic, we see no effects of economic downturn manifesting themselves within the <\/span>datacenter<\/span><\/a> industry. As the market grows, so does the colo competition.\u00a0<\/span><\/p>

How can facility owners and managers stand out effectively? We spoke with Chairman & CEO of ServerLIFT\u00ae<\/sup> Ray Zuckerman and Flexential Regional VP of Sales Bill Cory to get some insight into the benefits of placing a data center lift in your colocation facility. It offers clear advantages in helping your operation to stand out from the competition.<\/span><\/p>

The Ultimate Amenity: A Purpose-built Data Center Lift<\/span><\/h2>

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A data center lift or manual server handling lift is a device designed specifically to work with IT equipment. Warehouse lifts, carts, and other devices fall short. \u201cWhat differentiates one colo facility from another? It is how they interact, and what they provide for their customers. How easy is it for their customers to work with them and work within their environment?\u201d asks Zuckerman.\u00a0<\/span><\/p>

\u201cIf our customers don\u2019t have access to a proper lift, everything is going to take longer to get done. We want to make it as easy for them as possible to continue bringing that gear in and doing what they need to do,\u201d notes Cory. Without a lift designed for the data center, clients cannot easily transport, install, or remove servers. What impact does that have on customer service?<\/span><\/p>

A data center lift is an ultimate amenity because it improves both customer recruitment and retention. A lift allows for proper social distancing and physical support while lifting anything weighing more than 30-50 pounds (13.6-22.6 kg). Client property can be moved and projects completed on time or ahead of schedule.\u00a0<\/span><\/p>

The truth: any alternatives, including having customers lift their IT equipment by hand, are wildly unsafe and risky. A DC lift is also a long-term investment, increasing its value.<\/span><\/p>

Prevention is the Best Medicine<\/span><\/h2>

Safety first; there is no substitution for a data center lift due to the nature of IT servers and other pieces. \u201cIt\u2019s going to save time, injury, speed of deployment, and you won\u2019t damage equipment (and this is expensive equipment),\u201d says Cory.<\/span><\/p>

IT equipment (servers and other hardware) has:\u00a0<\/span><\/p>