{"id":24033,"date":"2022-03-24T05:09:32","date_gmt":"2022-03-24T05:09:32","guid":{"rendered":"https:\/\/serverlift.com\/?p=24033"},"modified":"2025-05-02T16:41:13","modified_gmt":"2025-05-02T16:41:13","slug":"colo-or-no-a-swot-analysis-for-utilizing-colocation-facilities","status":"publish","type":"post","link":"https:\/\/serverlift.com\/cs\/blog\/colo-or-no-a-swot-analysis-for-utilizing-colocation-facilities\/","title":{"rendered":"Colo or No? A SWOT Analysis for Utilizing Colocation Facilities"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Before your business rents services and\/or space in a <\/span><a href=\"https:\/\/serverlift.com\/cs\/solutions\/co-lo-facilities\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">koloka\u010dn\u00ed za\u0159\u00edzen\u00ed<\/span><\/a><span style=\"font-weight: 400;\">, you need to determine if that\u2019s your best move when compared to keeping data-center-based IT operations in-house. The following analysis can help you weigh your choices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You wouldn\u2019t want to rent space in a colocation data center if it would be more valuable to build, acquire, or expand an existing self-operated data center. There are so many considerations, from security to ease of updating software, that any business decision-maker without a clear idea of the trade-offs could easily make a choice they might end up regretting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One simple way to determine the pros and cons of running or expanding your own on-premises data center versus using a colocation facility is to perform a SWOT analysis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-24054 alignright\" src=\"https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_30338019_S-300x200.jpg\" alt=\"Swot analysis concept business man pointing finger\" width=\"300\" height=\"200\" srcset=\"https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_30338019_S-300x200.jpg 300w, https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_30338019_S-18x12.jpg 18w, https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_30338019_S.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>The SWOT\u2014<\/span><i><span style=\"font-weight: 400;\">strengths<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">weaknesses<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">opportunities<\/span><\/i><span style=\"font-weight: 400;\">, a <\/span><i><span style=\"font-weight: 400;\">threats<\/span><\/i><span style=\"font-weight: 400;\">\u2014analysis of shifting to a colo should paint a clear picture of its overall performance and its likelihood to meet the needs of your business as a potential customer. An objective SWOT analysis gives you an unbiased, big-picture view of how <\/span><a href=\"https:\/\/serverlift.com\/cs\/blog\/moving-servers-data-in-centers-rule-of-threes\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">moving your servers to a colocation facility<\/span><\/a><span style=\"font-weight: 400;\"> could impact your business.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are the <\/span><i><span style=\"font-weight: 400;\">strengths<\/span><\/i><span style=\"font-weight: 400;\"> of a colocation facility?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Colocation facilities have strengths<\/span> <span style=\"font-weight: 400;\">that make them attractive to both small and large businesses. A couple of the obvious strengths of colocation facilities are that they have power and cooling resources to ensure uptime reliability and they have carrier-neutral network connectivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additional strengths include:<\/span><b><\/b><\/p>\n<p><b>1. Costs less than using a traditional data center<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Colocation facilities rent space to many businesses, so you save both in initial infrastructure setup costs and by splitting ongoing costs with other users. Because you\u2019re paying for just a share of the costs, you can enjoy the strengths of top-notch data center services without being burdened with carrying the entire cost on your own. Colocation gives even very small businesses data center services that they would not otherwise be able to afford.<\/span><b><\/b><\/p>\n<p><b>2. Offers wide variety of connectivity options<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">In a colocation facility, you are not locked into having a single vendor to provide connectivity. Colocation facilities have a robust network infrastructure\u2014including extensive cabling and fiber networks\u2014that enables you to choose which internet service provider you want to use. You also have many options for network services and for cloud platforms to build a network that will expand as your business grows.\u00a0<\/span><b><\/b><\/p>\n<p><b>3. Secures and protects technology assets<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Colocation facilities have much better security than you could provide in an on-premises data center. They have extensive security layers that include physically securing your equipment installation, providing locking cabinets and\/or cages, surveillance and alarm systems, and onsite staff 24&#215;7 that keep your technology assets safe. In addition, colocation support staff monitor, troubleshoot, and prevent system failures, outages, and breaches.<\/span><b><\/b><\/p>\n<p><b>4. Is scalable<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">On-premise data centers often can keep up the changing requirements of your systems. Colocation facilities have the ability to scale up to meet your growing business demands. Many colocation facilities scale space on demand, which means they can adjust with your changing needs. Additionally, your infrastructure can connect to other data centers and public cloud providers, including other national or global locations of the company you\u2019re colocating with, which can give you a global presence with high responsiveness.<\/span><b><\/b><\/p>\n<p><b>5. Offers flexibility for users to have as much or as little hands-on control as they want<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you want to, you can manage your own infrastructure when you use a colocation facility. You can purchase your own equipment and you can define your infrastructure\u2019s security strategy. You don\u2019t have to depend on or wait for someone else to do these things.<\/span><b><\/b><\/p>\n<p><b>6. Has expert staff to support technology assets<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">You manage your own technology assets in a colocation facility, but you have access to facility experts who can help you when you need or want it. They can do everything from the initial installation to expansions and upgrades, and they will perform these tasks flawlessly. This is a compelling reason why small businesses that don\u2019t have IT professionals in-house choose colocation facilities.<\/span><b><\/b><\/p>\n<p><b>7. Decreases a business\u2019s capital expenditures<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Lowering capital expenditures is another strength of colocation facilities. If you have an on-premise data center, you are spending a lot of money to update and upgrade your facility and your equipment to keep pace with technology and business growth. In a colocation facility, you are sharing the cost with other businesses (this is an operational expenditure as opposed to a capital expenditure), so you can free up the amount of money you need to allocate to capital expenditures.<\/span><\/p>\n<p><b>8. Amenities<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Some colocation facilities offer their clients amenities such as data center lifts, short and long term storage, showers, shared or dedicated office space, conference rooms (where you can do presentations or training sessions), and complimentary food and drink.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are the <\/span><i><span style=\"font-weight: 400;\">weaknesses<\/span><\/i><span style=\"font-weight: 400;\"> of a colocation facility?<\/span><\/h2>\n<p><b><img decoding=\"async\" class=\"size-medium wp-image-24055 alignleft\" src=\"https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_128730606_S-300x300.jpg\" alt=\"Businessman looking through binoculars, and is on the money. Happy man in a business suit thinking about investments. A man looks into the future. Vector illustration in a flat style\" width=\"300\" height=\"300\" srcset=\"https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_128730606_S-300x300.jpg 300w, https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_128730606_S-150x150.jpg 150w, https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_128730606_S-12x12.jpg 12w, https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_128730606_S-24x24.jpg 24w, https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_128730606_S-48x48.jpg 48w, https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_128730606_S-96x96.jpg 96w, https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_128730606_S.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>1. Pay build-out costs as long as you are there\u00a0<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">The build-out costs of a data center are higher initially when you&#8217;re building your own, but they are one-time costs. Colocation facilities build those costs into their price and charge that pricing (with the initial non-recurring build out costs included) forever. It&#8217;s similar to leasing a car instead of buying a car. When you lease a car, you never stop paying.<\/span><b><\/b><\/p>\n<p><b>2. No control over your tenancy\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When you have an on-premise data center, you have complete control over every aspect. You make the decisions about whether you stay on site or you move to a data center or to the cloud. Colocation facilities, on the other hand, make decisions about your tenancy for you. If you are among a certain type of client (size, power usage, etc.) they want to eliminate, then you have to move.<\/span><\/p>\n<p><b>3. No control over management of the business<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">When you have an on-premise data center, you control how the business end is managed. In colocation facilities, you do not. If the colocation facility owner mismanages their business and is forced to close, you may need to move.<\/span><b><\/b><\/p>\n<p><b>4. No control over occupancy\u00a0<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Colocation facilities are built in areas where the owners believe they will have a high occupancy rate. This can be speculative because it\u2019s based on what the owners anticipate in the future for the area where colocation facilities are being built. But anticipated growth doesn\u2019t always turn into actual growth, so your colocation facility could shut down because they have a low occupancy rate or they could sell the facility to a non-colocation company. Once again, you would have to move.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are the <\/span><i><span style=\"font-weight: 400;\">opportunities<\/span><\/i><span style=\"font-weight: 400;\"> of a colocation facility?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Opportunities in colocation facilities exist, although businesses may not immediately recognize them. Some of the colocation opportunities include:<\/span><\/p>\n<p><b>1. Reduced or no need for in-house IT staff<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">When you rent space in a colocation facility, you have access to trained professionals who will set up and install your equipment and who can perform maintenance and upgrades. If you have IT staff, and this is their primary function, you can eliminate that cost by moving to a colocation facility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have IT staff that is a mixture of infrastructure support and development, you can eliminate the infrastructure support if you\u2019re in a colocation facility. Another opportunity exists for your developers to focus solely on application development without having to worry about whether the current infrastructure and operating systems will support their applications. This will reduce development times and costs.<\/span><b><\/b><\/p>\n<p><b>2. Lower costs because of promotions or deals<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Colocation facilities sometimes offer promotions or deals that are related to certain usage patterns, hardware setups, or to specific times of the year. For example, colocation facilities might offer a seasonal equipment tune-up (maintenance and\/or upgrades) at a discounted price, or they might offer a promotion that can save you money if you fall within a certain amount of usage.<\/span><b><\/b><\/p>\n<p><b>3. Future growth<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Most colocation facilities are in the growth business. A colocation facility might not have what you need <\/span><i><span style=\"font-weight: 400;\">now, <\/span><\/i><span style=\"font-weight: 400;\">but they may have a major expansion planned for the near future that is exactly what you need. You can ensure that you have a space once that expansion is complete.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your business is on a growth trajectory as well. A colocation facility may have resources that you don\u2019t need <\/span><i><span style=\"font-weight: 400;\">today<\/span><\/i><span style=\"font-weight: 400;\">, but you anticipate needing within a year or two. You can seize the opportunity to be in a colocation facility that can handle that growth seamlessly.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are the <\/span><i><span style=\"font-weight: 400;\">threats<\/span><\/i><span style=\"font-weight: 400;\"> of a colocation facility?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The threats of a colocation facility may not be apparent, but they should be considered because of the required investment in a colocation facility, and the cost to you if you make a decision that is not right for you. Some of these threats include:<\/span><\/p>\n<p><b><img decoding=\"async\" class=\"size-medium wp-image-24056 alignright\" src=\"https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_429186882_S-300x137.jpg\" alt=\"Safe data file document transfer concept.\" width=\"300\" height=\"137\" srcset=\"https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_429186882_S-300x137.jpg 300w, https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_429186882_S-18x8.jpg 18w, https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/Depositphotos_429186882_S.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>1. No plans for expansion<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">If a colocation facility isn\u2019t planning for future expansions, then what it has now is all that will ever be available. If you know you are going to outgrow it, then you will have to find another colocation facility that can meet your needs. You will incur all the moving costs and initial facilities costs of moving to the new colocation facility. And you may have higher monthly costs that you didn\u2019t budget for when you chose the first colocation facility.<\/span><\/p>\n<p><b>2. Your applications need to move to the cloud<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Colocation facilities are where your physical infrastructure lives. Either you physically maintain, update, and upgrade it, or the colocation facility\u2019s staff carries out those activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if your applications need to move to the cloud, then you no longer need to keep the physical equipment you have in the colocation facilities. Cloud providers take care of the infrastructure (including dedicated servers, if you need them, which the cloud provider maintains, updates, and upgrades if necessary).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Migrating applications that were not written for the cloud (cloud-native) can be quite expensive. You will need to contract with a professional cloud development team to rewrite your applications to take advantage of what the cloud has to offer. Additionally, you will have a lot of physical equipment that you\u2019ve paid for; you\u2019ll never recoup the money you invested in it. And, colocation facilities are leased spaces, so if you need to move your applications to the cloud before your lease expires, you will still have to pay for the remaining time.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Is a Colocation Facility Right for Your Business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Only you can answer that question. Our SWOT analysis gives you an objective way to evaluate whether it is the best option for you now or in the future. If you do decide to use a colocation facility, be sure you have the right tools for the job. <\/span><a href=\"https:\/\/serverlift.com\/cs\/blog\/the-advantages-of-renting-data-center-lifts\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rent<\/span><\/a><span style=\"font-weight: 400;\"> or purchase your own data center lift to make sure every piece of valuable hardware gets transported and installed safely.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Before your business rents services and\/or space in a colocation facility, you need to determine if that\u2019s your best move when compared to keeping data-center-based IT operations in-house. The following analysis can help you weigh your choices.\u00a0 You wouldn\u2019t want to rent space in a colocation data center if it would be more valuable to [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":24053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":"","_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[78],"tags":[419,418,417,416],"class_list":["post-24033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-colocation-data-center","tag-data-center-analysis","tag-shared-data-center","tag-swot-analysis-colocation-facility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colo or No? A SWOT Analysis for Utilizing Colocation Facilities<\/title>\n<meta name=\"description\" content=\"Before your business rents services and\/or space in a colocation facility read through our detailed SWOT analysis. Read the post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serverlift.com\/cs\/blog\/colo-or-no-a-swot-analysis-for-utilizing-colocation-facilities\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colo or No? A SWOT Analysis for Utilizing Colocation Facilities\" \/>\n<meta property=\"og:description\" content=\"Before your business rents services and\/or space in a colocation facility read through our detailed SWOT analysis. Read the post.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/serverlift.com\/cs\/blog\/colo-or-no-a-swot-analysis-for-utilizing-colocation-facilities\/\" \/>\n<meta property=\"og:site_name\" content=\"ServerLIFT\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-24T05:09:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-02T16:41:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/serverlift.com\/wp-content\/uploads\/2022\/03\/SWOT-Analysis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Spillane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/serverlift.com\\\/blog\\\/colo-or-no-a-swot-analysis-for-utilizing-colocation-facilities\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/serverlift.com\\\/blog\\\/colo-or-no-a-swot-analysis-for-utilizing-colocation-facilities\\\/\"},\"author\":{\"name\":\"John Spillane\",\"@id\":\"https:\\\/\\\/serverlift.com\\\/#\\\/schema\\\/person\\\/99881ba28497f665a4fc87dec7660194\"},\"headline\":\"Colo or No? 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