Ray Zuckerman, the CEO of ServerLIFT Corporation, will speak about exportation on March 21, 2018 at the National Small Business Exporter Summit in Baltimore, Maryland. Experienced with manufacturing company growth and foreign market penetration, Zuckerman will join leading American small and medium-sized exporters in celebration of the National Association of Small Business International Trade Educators’ (NASBITE) 31st Annual Conference & National Small Business Exporter Summit.
Summit participants will share best practices and lessons based upon their own export success. According to NASBITE, educators, exporters, specialists, and students from all across North America participate in the event’s forum, which focuses on export growth. The conference provides participants with opportunities to network and attend educational conference sessions, exhibits, and student competitions.
Zuckerman’s presentation will leverage his experience with exporting from the United States and corporate growth to focus on demonstrating the basics of exporting.
“Exporting is easier than you think,” said Zuckerman. He commented that his company initially entered the foreign market by sheer luck: “A customer found us – and now, ServerLIFT Corporation serves over 60 countries worldwide. We’re continuing to expand our operations, largely by working with international distributors and resellers.”
His discussion will cover the basics, including where to start looking for information, how to build relationships, and how to get the product into customer’s hands cost-effectively and safely.